Effective elevator pitches are critical when it comes to marketing yourself. An elevator pitch, also known as an ‘elevator speech’, is a brief, persuasive speech that you can use to spark interest in yourself or your company. Oftentimes, an elevator pitch is used to introduce yourself at business networking events or to make a ‘cold call’ to a potential employer. In this article, you will learn how to craft a great elevator pitch for networking.

What is a Good Elevator Pitch?

A good elevator pitch should be concise and informative. It should quickly convey why you are unique and valuable. You should focus on what you have to contribute and point out any relevant skills and experiences you have. It’s also important to include a call to action, such as suggesting that you follow up with the listener at a later date.

Brainstorming Your Elevator Pitch

To craft the perfect elevator pitch, you will need to think carefully about what you want to say. Brainstorm a few ideas before settling on one. Start by writing down some basic facts about yourself such as your name, where you work, and any qualifications or achievements you have. Next, write down a few things you would like to mention about yourself or your company. Then, think about what message you want to convey with your pitch. Finally, practice saying your pitch aloud so that you get comfortable with delivering it.

Delivering Your Pitch

Once you have decided on your elevator pitch, it’s time to practice delivering it. Stand in front of a mirror or practice with a friend so that you can get comfortable speaking out loud. Remember to smile and maintain eye contact. Consider recording your pitch if possible so that you can listen back and make any changes. It’s important to get comfortable with your pitch before delivering it to potential employers or contacts.

Using Your Elevator Pitch at Networking Events

Networking events are great opportunities to practice your elevator pitch. Before attending an event, think carefully about what you would like to say and practice your pitch in advance. Introduce yourself to as many people as possible and be sure to stand out from the crowd. The goal is to make a good impression and spark interest in yourself and your company.

Taking the Next Step

After delivering your elevator pitch, follow up with the people you meet. Send a short thank-you email or follow up with any questions they may have had. Invite them for coffee or lunch so that you can continue the conversation. Building and maintaining good contacts is essential when it comes to networking, so take advantage of every opportunity to do so.

Conclusion

Crafting a great elevator pitch is essential when it comes to marketing yourself or your company. An elevator pitch should be informative, concise, and persuasive. Brainstorm ideas to make sure you craft the perfect pitch that reflects who you are and promotes your value. Then, practice delivering your pitch before attending networking events. Finally, take the next step by following up and building contacts.